Thanks to everyone who participated in the Urban Apple logo contest.  We had a total of 10 entries from 6 people. Which was a really good turnout for the small amount of time given for the project.  There was some really great work submitted but there could only be one winner…. or could there?

In the end, Machelle picked two student designs to combine into one super design for her logo.  The two winners were Brandon Chase and Matt Hecht.  You can see their designs below:

Machelle really liked Brandon’s concept alot and she really liked Matt’s logo as well, especially the text.  So we took both of them, combined them and vectorized Brandon’s Photoshop design to get the final logo below:

Machelle was able to look past the aesthetics of the original logo and recognize the power of a good concept.   An interesting side note:  Brandon created his design by taking an apple, carving it, photographing the result and altering the image in photoshop.  In the end it is such a simple image but there was an incredible amount of work put into it.